Most founders know how to convey the good news to their team and investors—that’s easy. But when it comes to delivering bad news, that’s where things can become much more of a challenge.
In the evolving world of B2B sales, a core concept that stands the test of time is “Buying Influences.” After creating your ICP, it’s critical to understand the different buying influences that will impact the decision-making process.
While conversion is essential in sales, lead generation is a numbers game and your machine must be equipped to handle it. This article will be a how-to guide for building that machine. There are two main approaches to lead generation: inbound and outbound sales.
From pain points to personas: A comprehensive guide to mapping your ICP and understanding buyer behavior.
Investor relationships are partnerships that take time to cultivate. You can build trust, align your visions, and make sure that you’re not pitching to strangers.
At some point in your entrepreneurial journey as a founder, you’re going to need help when it comes to keeping track of your company’s finances.
In this second of two parts, we consider the details of preparing for and running that first board meeting—and the ones that follow.
