Playbooks
Under the Surface—Managing Your Sales Content
Explore the art of crafting sales collateral that captivates, educates, and closes deals.
Playbooks
Going Indirect—Kickstarting a Channel Sales Program
Learn how a well-built partner program can be a game-changer, elevating your sales strategy and reaching customers beyond your direct network.
Playbooks
Mastering Execution: The Key to Startup Success
Navigate the path to startup success with a deep dive into the importance of execution.
Playbooks
Timing the Market: Finding Your Product’s Golden Window
Learn the art of timing by analyzing the intersection of technology capability and market readiness.
Playbooks
Transforming Failure Into Success
Revolutionize your startup story by mastering the art of overcoming failure.
Playbooks
Strategies for Founders Facing A Down Round
A problem many companies are facing today is last-round valuation, and more specifically, the case where their last-round valuation was way ahead of where the market is today. Understandably, this is the kind of problem that gets founders worried as they face the prospect of a down round.
Playbooks
Measuring What Matters—Sales Metrics
Choosing the right sales metrics is vital for startup success. Identify which you should prioritize in this article.