In the evolving world of B2B sales, a core concept that stands the test of time is “Buying Influences.” After creating your ICP, it’s critical to understand the different buying influences that will impact the decision-making process.
While conversion is essential in sales, lead generation is a numbers game and your machine must be equipped to handle it. This article will be a how-to guide for building that machine. There are two main approaches to lead generation: inbound and outbound sales.
From pain points to personas: A comprehensive guide to mapping your ICP and understanding buyer behavior.
Investor relationships are partnerships that take time to cultivate. You can build trust, align your visions, and make sure that you’re not pitching to strangers.
In this episode of AI Unveiled, Gaurav Kotak speaks with Bram Degeyter, VP of Product, and Jeroen Minnaert, Chief Software Architect from Showpad, a s...
In the ever-changing landscape of software development, Platform Engineering has emerged as a new function within engineering teams. 20,000 people now...
In this episode of AI Unveiled, Gaurav Kotak speaks with Lionel Barrow, Co-Head of Engineering, and Michelangelo D’Agostino, VP of Machine Learn...
