In this episode, I speak with EJ Cho, Co-Founder and CEO of Tofu, an innovative AI platform revolutionizing B2B marketing by enabling teams to personalize and scale their content creation efforts. We start our chat diving into EJ’s journey from engineering leadership roles at Google and Meta to founding Tofu.
EJ explains how Tofu empowers teams to fully automate top-of-funnel campaigns, repurpose content across channels, and deliver hyper-personalized experiences at scale. He shares insights into the challenges of creating high-quality, on-brand content with AI and how Tofu bridges the gap between automation and human touch.
EJ also highlights the shifting dynamics of marketing teams in an AI-driven world, discussing how roles and structures are evolving to focus on efficiency, relevance, and strategic creativity. We discuss the future of personalization in B2B marketing, from tailoring every element of a landing page to predicting the perfect timing for outreach, and how companies are navigating the balance between automation and control.
Tune in to learn how AI is reshaping the marketing landscape, enabling teams to do more with less, and creating new opportunities for innovation and growth.
I hope you enjoy this episode!
Timestamps
* 03:12 – Using AI to make personalized marketing content
* 08:40 – The future of AI in B2B marketing
* 16:54 – Can AI content compare to human content?
* 26:37 – How to approach pricing your AI product
Highlighted Excerpts:
EJ: We’re moving from a world where personalization was basic templates with ‘Hello, [Name]’ to one where every element—headers, case studies, logos, even background images—can be tailored to the specific user.
EJ: For AI to work on autopilot, the content quality has to be indistinguishable from what a human would create. That’s why we’ve built features like style guides, tone customization, and iterative training to build trust in the output.
